Phil Ammann CV

Phil Ammann

Native Advertising/Brand Journalist

Twitter: @PhilAmmann
LinkedIn: Phil Ammann
Facebook: Phil Ammann

Career History & Accomplishments

Silent A ProductionsCopywriter/Editor: 2001-2013

St. Petersburg, FL.

Freelance online copywriter/managing partner: Research, writing, editing and proofreading; emphasis on SEO marketing, web content and print.

Phil Ammann Brand Journalist

Clients include:

  • ColDesi/Colman And Company Inc.:

Staff Copywriter/Content Producer: Research, write and edit SEO/keyword-rich blog posts, press releases and related content.


Copywriter: Mobile applications whitepapers, copy for “POTUS” mobile app, landing pages, splash pages, press releases, blog posts and social media.

  • Lazydays Inc.:

Copywriter: Research, write and edit lifestyle and technical print articles for BetterRVing Magazine.


  • Ovation Technologies:

SEO Marketing, copywriting, editing and proofreading for Ovation Technologies blog, press releases and marketing material.

 HRNewsDaily, Digital Producer/Publisher: 2012-2013 Tampa, Fla.

HRNewsDaily Human Resources News and Info

  • Research, write and edit keyword/SEO content for press releases, blog posts, news articles and whitepapers.
  • Average daily reach: 300-500 unique visitors.
  • Specialty: Software-as-a-Service, human resources, compliance, recruiting, hiring and onboarding.
  • Social media integration: Twitter, Facebook, LinkedIn, Reddit, Digg, and StumbleUpon.
  • Applied Google Analytics/AdWords for actionable insights to increase SEO functions.
  • Created visual design components/ website layout.
  • Self-hosted WordPress CMS/Theme development.

Media Best InteractiveBlogger: 2011-2012 Tampa FL.

  • Research, write and edit professional keyword-rich web content: blog postings, SEO methods. Topics include investing, business, fitness and health. Content management through WordPress CMS.

Patch.comReporter/Editor: 2011-2012 Pinellas County, FL.

  • patchReporter and guest editor for hyper-local news website, subsidiary of AOL. Reporting emphasis: arts and local government.
  • Produced and supervised online and multimedia web content, photos and blog posts. Utilized proprietary CMS, for web content and social media feeds.

Media Impact AdvertisingDigital Producer: 2009-2011 Clearwater, FL.

  • Writing, proofreading and editing creative and detailed content used in direct marketing, email campaigns, internal and external communications.
  • Collaborated with artistic director, graphics design teams and writers to produce print, e-mail and marketing copy.
  • Duties included SMS text copy, blog posts, social media and press releases applied SEO and keyword functions.
  • Supervised script production for radio and TV spots.
  • Responsible for a tenfold increase in response rate compared to previous promotions.

Core Competency

  • Reporting, research, editing and writing for web content, print, electronic and broadcast, proficient in AP Style.
  • Keyword-rich content for both SEO & SEM.
  • Proficient in MS Office 2013 Suite (Word, Excel, Outlook, PowerPoint), Open Office.
  • Experienced in Adobe Acrobat Suite, Photoshop CS6, and WordPress. Proprietary CMS programs. 


University of South Florida St. Petersburg, FL 2008-2010.

  • usf logoBA in Mass Communications/Journalism: Magna cum Laude
  • Kappa Tau Alpha; Journalism Honor Society
  • Concentrations: Public Affairs Reporting, News Editing, Broadcast Writing, Online Marketing, Research Methods, Photojournalism, Media Law.

Additional Experience

Kane’s FurnitureConsultant: 2007-2009 St. Petersburg, FL.

  • Sales support and follow up. Salesperson of the Month (April 2008).             

Cash America, Inc.Store Manager: 2000-2001 Tampa, FL.

  • Responsible for operations of high-volume Pawn Shop/Payday Loan outlets.
  • Provided superior customer service, confirmation of customer needs, and assessing value to products used for collateral.

Aaron Rents & SellsStore Manager: 1996-2000 Colorado Springs, CO. & Cedar Park, TX.

  • Accountable for all aspects of Colorado Springs profit center, including superior customer service, sales, ordering, P & L responsibilities and inventory control.
  • Hired, trained and managed a staff of 15. Managed collections and credit accounts.
  • Coordinated and maintained B2B marketing plan, leading Rent-to-Rent division in same-unit growth.
  • Doubled store revenue and increased profits by 179 percent (1998-2000).

Color Tile & CarpetStore Manager: 1992-1996 Los Angeles, CA & Austin, TX.

  • Responsible for all levels of operations in the Austin (Burnet Rd.) retail outlet, including sales, P&L monitoring, merchandising, purchasing, inventory control, training, pricing, and customer service.
  • Hired, trained and managed staff of 15.
  • Sales volume and profits increased 20-25 percent. Annual store volume exceeded $1.25 million (1995-1996).


  • USF Chancellor’s List Scholar (2009- 2010)
  • USF Dean’s List (2008-2010)
  • Osher Re-Entry scholarship: full merit-based USF scholarship
  • President’s Club Awards (Color Tile, Inc.)
  • Star Awards for outstanding customer service (Aaron Rents & Sells)



  • National Writers Union UAW Local 1981
  • Kappa Tau Alpha; Journalism Honor Society
  • Law Society: University of South Florida St. Petersburg
  • Natural and Transcendental Universal Reality Exploration (NATURE)

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