Elevator Pitch


Creative content matters.

What I offer is a skill set, experience, and character to tell the best story for your audience.

Over the past seven years, I have served as vice president, operations manager — and general go-to troubleshooter — for Extensive Enterprises (EE), a new media concern that publishes some of Florida’s most influential political websites, with a combined daily viewership of 70K+ unique visitors.

EE assets include FloridaPolitics.com, INFLUENCE Magazine, Jacksonville Bold, Delegation and SUNBURN, the daily morning email brief of what’s hot in Florida politics.

In the five years since the launch of FloridaPolitics.com, we have experienced exponential growth (more than doubling traffic each year) and earned accolades and recognition as the premier source for Florida-based political news.

For three consecutive years, Washington Post ranked the original SaintPetersBlog as the best state-based blog in Florida.

As a supervisor and operations manager, daily responsibilities include extensive copy editing and writing (AP Style), managing our team of reporters, news aggregation, formatting (WordPress sites), photo and video editing, maintaining social media accounts (Twitter/Facebook/Instagram) and much more.

Anything that makes our sites look good, read well and drives traffic.

With over three decades of writing, editing, and management experience, I have produced high-response material both in print and online, most recently on state, local and national news. Besides extensive online creative writing/editing, I have reporting and hands-on supervisory, marketing, B2B/B2C sales, human resources, and management expertise.

Throughout my career, I developed a broad range of skills in creating diverse content — local government coverage and culture reviews for hyperlocal news sites, technical articles for print publications and even ghostwriting personal advice columns for metaphysical websites, to name a few. My marketing copy has resulted in an ROI of up to 200 percent over previous campaigns.

I have fostered a solid core competency through professional practice, as a Magna Cum Laude graduate from the accredited USF St. Petersburg Journalism/Mass Communications Program, and a 2010 charter member of USF’s chapter of Kappa Tau Alpha (Journalism Honor Society).

For me, the right organization offers challenges at every level — visualization, enterprise, design, and marketing — with multiple clients, simultaneous responsibilities, daily priorities and constantly shifting deadlines.

P.S.: The point is this — I know what works, and will provide bottom-line results.