Phil Ammann 07.17 Update


Philip Ammann

(727) 492-6025

phil@pjammann.com

Twitter: @PhilAmmann

History & Accomplishments

2013-present: Vice President/Director of Operations

Extensive Enterprises Media, Tampa, Florida.

Overall supervision, management content production: SaintPetersBlog, Florida Politics, Orlando Rising, Alabama Today, SUNBURN newsletter. Combined daily audience of +20K unique visitors. Reports directly to publisher/editor-in-chief.

Compile, aggregate, edit and write news stories drawing from a variety of sources – online, wire services and traditional news — breaking news, features and commentary. Monitoring news and social media, and update various sections of the sites.

Primary focus on Florida in general, individual beats also emphasize Tallahassee, Jacksonville, Orlando and Tampa Bay local governments and politics.

Monitor, edit and supervise all content; social media campaigns — Facebook, Twitter (account with +8K followers), Instagram, etc. – managing, editing, scheduling. Edit, post audio and video. Proficient in AP style; self-hosted WordPress CMS; SEO functionality.

2001-present: Chief Operating Officer/President                            

Silent A Productions, St. Petersburg, Florida.

Freelance online copywriter/managing partner: Research, writing, editing and proofreading; emphasis on SEO marketing, web content and print.

Recent clients include:

ColDesi/Colman and Company Inc.:  Staff Copywriter/Content Producer: Research, write and edit SEO/keyword-rich blog posts, press releases and related content.

MobilePros.com:  copywriter: Mobile applications whitepapers, copy for “POTUS” mobile app, landing pages, splash pages, press releases, blog posts and social media.

LazyDays Inc.: Copywriter: Research, write and edit lifestyle and technical print articles for  BetterRVing Magazine.

Ovation Technologies: SEO Marketing, copywriting, editing and proofreading for Ovation Technologies blog; press releases; online and print marketing material.

2012-2013: Digital Producer/Publisher.                            

HRNewsDaily, Tampa, Florida.

Research, write and edit keyword/SEO content for HRNewsDaily.com: press releases, blog posts, news articles and whitepapers. Average daily reach: 300-500 unique visitors.

Specialty: Software-as-a-Service, human resources, compliance, recruiting, hiring and onboarding.

Social media integration: Twitter, Facebook, LinkedIn, Reddit, Digg and StumbleUpon.

Applied Google Analytics/AdWords for actionable insights to increase SEO functions.

Created visual design components/ website layout.

Self-hosted WordPress CMS/Theme development.

2011-2012:  Blogger      

Media Best Interactive, Tampa, Florida.

Research, write and edit professional keyword-rich web content: blog postings, SEO methods. Topics include investing, business, fitness and health. Content management through WordPress CMS.

2011-2012: Reporter/Editor

Patch.com, Pinellas County, Florida.

Reporter and guest editor for a hyperlocal news website, a subsidiary of AOL. Reporting emphasis: arts and local government.

Produced and supervised online and multimedia web content, photos and blog posts. Utilize proprietary CMS, for web content and social media feeds.

2009-2011:  Digital producer

Media Impact Advertising, Clearwater, Florida.

Writing, proofreading and editing creative and detailed content used in direct marketing, email campaigns, internal and external communications.

Collaborated with artistic director, graphics design teams and writers to produce print, email and marketing copy.

Duties included SMS text copy, blog posts, social media and press releases applied SEO and keyword functions.

Supervised script production for radio and TV spots.

Responsible for a tenfold increase in response rate compared to previous promotions.

Core Competency

Reporting, research, editing and writing for web content, print, electronic and broadcast, proficient in AP Style.

Keyword-rich content for both SEO & SEM.

Proficient in MS Office 2013 Suite (Word, Excel, Outlook, PowerPoint), Open Office.

Experienced in Adobe Acrobat Suite, Photoshop CS6 and WordPress. Proprietary CMS programs.

Education

University of South Florida St. Petersburg, 2008-2010.

BA in Mass Communications/Journalism: Magna Cum Laude

Kappa Tau Alpha; Journalism Honor Society

Concentrations: Public Affairs Reporting, News Editing, Broadcast Writing, Online Marketing, Research Methods, Photojournalism, Media Law.

Awards/Recognition 

Kappa Tau Alpha; Journalism Honor Society

USF Chancellor’s List Scholar (2009- 2010)

USF dean’s list (2008-2010)

Osher Re-Entry Scholarship: Full merit-based USF scholarship