Why Wall Street Loves SaaS


Why Wall Street Loves SaaSSoftware-as-a-Service companies have shown a tremendous success on Wall Street—since July, the stock of Human Resources Management pioneer Salesforce.com rose a whopping 828% a share. Stock in enterprise software company Workday shot up 73% on opening day of trading.

The success of the wildly popular Salesforce.com Inc., as well as the Workday IPO from earlier this year, are indications that Software-as-a-Service (SaaS) is an attractive business model to investors—and getting lots of love on Wall Street.

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