Wired: Look Forward to a Post-Subscription Software Sales World


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The cloud is everywhere, and it is poised to consume virtually every business. But will it be the same “cloud” we know today?

The spread of Software-as-a-Service (SaaS) is only just starting to transform the way we consider enterprise software. Cloud-computing and other subscription-based programs are being embraced by everyone from leading organizations (Salesforce, Oracle and IBM) to human resources departments (Taleo, Kenexa and Ovation Technologies), small business and the average consumer (Adobe Creative Cloud for individual subscriptions of their popular Creative Suite).

As of now, the most common form of SaaS is based almost exclusively on subscriptions, with regularly occurring expenses that can be monitored and budgeted.

According to Michael Ni, CMO/SVP of Marketing and Products at Avangate, that may be changing. In a blog post in Wired magazine online, Ni writes:

Subscriptions as we know them today in technology are a small piece of what the software market will look like in the future, much like CD-ROMS became just one small aspect of the overall software market made up of CD/box delivery, downloads, and SaaS.

Ni recommends that, for the future of business, there are four ways for a company to “go beyond just integrating a billing and subscription engine” to making SaaS an integral part of the business model.

Read the entire article at Wired.com.

Continue reading “Wired: Look Forward to a Post-Subscription Software Sales World”

Why Wall Street Loves SaaS


Why Wall Street Loves SaaSSoftware-as-a-Service companies have shown a tremendous success on Wall Street—since July, the stock of Human Resources Management pioneer Salesforce.com rose a whopping 828% a share. Stock in enterprise software company Workday shot up 73% on opening day of trading.

The success of the wildly popular Salesforce.com Inc., as well as the Workday IPO from earlier this year, are indications that Software-as-a-Service (SaaS) is an attractive business model to investors—and getting lots of love on Wall Street.

Continue reading “Why Wall Street Loves SaaS”

Salesforce.com Kicks Off Dreamforce 2012: Business is Social


Salesforce.com announces new social and mobile cloudinnovations that connect companies with customers, partners, employees and products in entirely new ways
Enterprise cloud computing leader salesforce.com demonstrates how companies can transform the way they sell, service, market, collaborate, work and innovate
More than 90,000 registered attendees to experience the power of social at the 10th annual Dreamforce, the world’s largest vendor technology conference ever
(PRNewsFoto/salesforce.com)

SAN FRANCISCO/PR Newswire

Salesforce.com [NYSE: CRM], the enterprise cloud computing company, today announced new social and mobile cloud computing innovations that connect companies with their customers, partners, employees and next-generation products in entirely new ways. These breakthrough technologies will enable companies to transform how they sell, service, market, collaborate, work and innovate for the social revolution. The announcements were made at Dreamforce 2012, the world’s largest vendor technology conference ever with more than 90,000 registered attendees. Continue reading “Salesforce.com Kicks Off Dreamforce 2012: Business is Social”