University of South Florida, St. Petersburg, FL
B. A. Mass Communications/Journalism: USF GPA 3.98.
Los Angeles Valley College, Van Nuys, CA. 1981-1984, 1990-1992.
Journalism: LAVC GPA 3.87.
Planned, coordinated and supervised Local Writers Conference (1983).
Related Work Experience
2010-Present Managing Partner
Silent-A Productions, St. Petersburg, FL.
Providing dynamic copy for web-based and direct marketing campaigns. Writing advertising copy with specific SEO and keyword targets for effective print and internet campaigns. Collaborated with clients for individualized business campaigns.
Media Impact Advertising, St. Petersburg, FL.
Providing 600+ word articles as direct marketing campaign for international psychic help line. Response rate increased 10X compared to previous campaigns. Collaborated with creative director to prepare 1000+ word-personalized e-mails and marketing advertising copy. Provide copy utilizing SEO functions. Provided SMS text advertising copy.
2007-2009 Sales Consultant
Kane’s Furniture, St. Petersburg, FL.
Provided sales, support and follow up. Awarded Salesperson of the Month (April 2008).
2001-2007 Self-Employed /Independent Contractor
Metro Cars, Inc., Clearwater, FL.
Provided transportation for Pinellas County assistance programs, including Medicaid and Demand Response Transport (DART). Developed private clientele and corporate accounts.
2000 – 2001 Assistant Store Manager
Cash America, Inc., Tampa, FL.
Responsible for operations of high volume Pawn Shop/Payday Loan outlets. Emphasized Customer Service, determination of Customer financial needs, and allotted value to products used for collateral.
1997 – 2000 Store Manager:
Aaron Rents & Sells Furniture, Colorado Springs, CO & Cedar Park, TX.
Accountable for all aspects of the Colorado Springs profit center, including Customer Service, sales, ordering, P & L responsibilities and inventory control. Trained and managed staff of 15. Managed collections and credit accounts. Designed, presented and maintained effective B2B marketing structure, leading company same unit growth (1999). Doubled store revenue and increased profits by 179% (1998-2000).
1992—1997 Store Manager
Color Tile & Carpet, Los Angeles, CA & Austin, TX.
Responsible for all levels of operations in the Austin (Burnet Rd.) retail outlet, including Sales, P&L monitoring, merchandising, purchasing, inventory control, training, pricing, and Customer Service. Trained and managed staff of 15. Through my tenure, sales volume and profits increased 20-25%. Store volume exceeded $1.25 million annually (1995-1996).
1985 – 1992 Store Manager
J & D Brauner Furniture, Studio City, CA.
Responsible for all functions of operations in furniture sales outlet, including Customer Service, inventory and shortage control, merchandising and hiring/training. Annual sales increase of 15-20% (1985-1990).
Reporting, copy and news editing, research methods.
Proficient in MS Office Suite (Word, Outlook, PowerPoint).
Experienced in Adobe Acrobat and Photoshop CS4.
USF Chancellor’s List Scholar (Fall 2009-Spring 2010).
USF Dean’s List (Fall 2008-Spring 2010).
Osher Re-Entry full merit-based USF scholarship.
“President’s Club” management sales awards (Color Tile, Inc.).
“Star Awards” for customer service (Aaron Rents & Sells).
Law Society at the University Of South Florida St. Petersburg.