Small Business Trends: The Shift Online

90 Percent Networking Online, According to New Manta Survey

90 percent of SMBs are Networking OnlineSmall business is rapidly embracing an online presence as a vehicle for marketing and increasing their customer base. Web-based platforms have become an intricate part of all functions of small- to medium-sized businesses (SMBs)—including acquiring and training employees, as well as interacting with existing and prospective clients.

According to a survey of business owners by Manta, a web-based community for small business, nearly half of businesses reported using online interactions to target potential customers. In addition, more than three-quarters—78 percent—reported gaining 25 percent of all new customers through social media and online networks. Continue reading “Small Business Trends: The Shift Online”