Social Media Recruitment Report Card for 2012


In 2012, social media was hot! Which network actually made the grade? Which one will you use for social media recruitment?

Social Media Recruitment King Twitter

The past year gave us Pinterest, the marriage of Facebook-Instagram, even a hint that MySpace is making a comeback! (Who knows? Stranger things have happened!)

In an infographic from marketing software provider Pardot, Facebook, Twitter, Google+, Pinterest, and LinkedIn are graded on relative merits. Businesses can use these grades to determine which platform to use for recruitment, hiring and training.

Social Media Recruitment Report Card“With so many social networks to manage and likely more on the way,” Pardot expressed in a blog post, “it is important to understand the growth rates, visitor counts, optimal uses, and strengths and weaknesses of the major social networks to determine where to exert your limited time and resources,”.

Using metrics based on each system’s success, monthly visitors, and estimated marketing ROI (Return on Investment); Twitter leads the pack with strong A’s.

Twitter’s micro-blogging platform scored a B-minus in growth, an A-minus in monthly users and a firm A for ROI.

With more than 37 million visitors monthly, Twitter is second only to Facebook. However, Twitter’s 13 percent increase bested Facebook’s 4 percent drop.

“With a steady increase in visitors,” Pardot said, “Twitter remains the go-to social channel for marketers looking to monitor conversations, learn about customers, distribute content, and built relationships,”

Negative growth is what dropped Facebook off the top spot, earning only a C-minus in the growth category. Facebook topped Twitter with an A-plus for the more than 1.5 billion monthly users.

Most companies embracing social media recruitment use a combination of Twitter and Facebook, with a little LinkedIn.

Google+, which averaged a B on the list, spent a majority of 2012 adding features, building a user base, and integrating with Google’s popular search engine. Registered users grew 80 percent in 2012, reaching a total 26 million monthly visitors, earning it a B-plus.

Pinterest was a shoo-in for the top spot in user growth. The popular site went full from beta in early August. Although it was the second-to-last place in total monthly visitors, Pinterest saw a tremendous 1,047 percent increase since the beginning of 2012. Pinterest’s 27.2 million users earned it a B-minus.

“With a focus on visual content and a massive mobile audience,” Pardot said, Pinterest could prove to be a huge marketing (and social media recruitment) asset in 2013.

Using business connections and professional recruitment over personal relationships, specialized network LinkedIn had zero growth, with a stagnant 28 million monthly visitors. This left LinkedIn with a weak C in growth and a B-minus in users.

However, a steady traffic flow keeps LinkedIn a preference of social media recruitment pros, marketers, advertisers and sales teams.

“After a needed face lift and added analytics for business,” Pardot said, “LinkedIn is not going away soon.”

Infographic after the jump…

Continue reading “Social Media Recruitment Report Card for 2012”

It’s Not Too Late! Embrace Social Media in 2012


100 Fascinating Social Media Statistics and Figures From 2012: Huffington Post

facebook
(Photo credit: sitmonkeysupreme)

If your company hasn’t embraced social media to support Human Resources departments –recruitment, hiring, onboarding, training, employee engagement and more—it is not too late! Now is the best time to develop a social media presence.

2012 was a banner year for social media, with staggering utilization rates that add up to two pivotal concepts: (1) social media is something that isn’t going away anytime soon and (2) ignore social media at the risk of missing out on a dynamic resource for information, talent and customers.

With so many choices—from Twitter and Facebook to LinkedIn, Pinterest and Google Plus—there is something for everyone.  Every platform has strengths and limitations, so if your business is finally taking the online plunge, choose carefully. Examine each one closely to devise a strategy that goes beyond the occasional Facebook post or Tweet.

Brian Honigman, Digital Marketing Executive at Mark Ecko Enterprises aggregated an impressive list of 100 Fascinating Social Media Statistics and Figures from 2012 for the Huffington Post:

Continue reading “It’s Not Too Late! Embrace Social Media in 2012”

It's Not Too Late! Embrace Social Media in 2012


100 Fascinating Social Media Statistics and Figures From 2012: Huffington Post

facebook
(Photo credit: sitmonkeysupreme)

If your company hasn’t embraced social media to support Human Resources departments –recruitment, hiring, onboarding, training, employee engagement and more—it is not too late! Now is the best time to develop a social media presence.

2012 was a banner year for social media, with staggering utilization rates that add up to two pivotal concepts: (1) social media is something that isn’t going away anytime soon and (2) ignore social media at the risk of missing out on a dynamic resource for information, talent and customers.

With so many choices—from Twitter and Facebook to LinkedIn, Pinterest and Google Plus—there is something for everyone.  Every platform has strengths and limitations, so if your business is finally taking the online plunge, choose carefully. Examine each one closely to devise a strategy that goes beyond the occasional Facebook post or Tweet.

Brian Honigman, Digital Marketing Executive at Mark Ecko Enterprises aggregated an impressive list of 100 Fascinating Social Media Statistics and Figures from 2012 for the Huffington Post:

Continue reading “It's Not Too Late! Embrace Social Media in 2012”

Half of Facebook Retailers Expect More Sales This Holiday Season


New “F-Commerce Facts” study from Payvment shows sellers are optimistic about holiday sales. Retailers are continuing to embrace Facebook Ads; increasing their use of Twitter and Pinterest to drive buyers to Facebook storefronts.

The 2012 holiday season is expected to be enormous for online retailers, with Facebook storefronts reaping the biggest rewards.

Facebook e-commerce platform Payvment surveyed over 1,000 sellers on Facebook in its second “F-Commerce Facts,” focusing on smaller businesses with fewer than 500 Facebook fans.

Facebook sellers are optimistic about the 2012 holiday season; nearly half of sellers anticipate increased sales over last year while 48 percent are running promotions to boost sales during the holidays.

“With hundreds of thousands of small businesses now selling products on Facebook and many planning significant promotions and discounts for the holidays,” said Payvment CEO Jim Stoneham in a press release, “Cyber Monday could very well become ‘Facebook Monday’ this year.”

Image representing Facebook as depicted in Cru...
Image via CrunchBase

Data also shows that Facebook sellers are increasingly investing in promoting storefronts via Facebook Ads, offering deals, promotions and aggressively marketing via other social media platforms such as Twitter and Pinterest.

Key conclusions:

1. Facebook sellers are optimistic about the 2012 holiday season.

Continue reading “Half of Facebook Retailers Expect More Sales This Holiday Season”

History of Social Media [Infographic]


History of Social MediaLet me tell you a secret…

“Social Media” is not a new phenomenon.

In addition, the activity we call “social sharing” is something we have been doing for years—especially outside the popular platforms like Facebook and Twitter.

Since the creation of the Internet (the first ARPANET email was sent in 1971) users have shared information through “dark social” —methods such as instant messenger and email.

In fact, over half (60 percent) of referrals come from “dark “methods, while only 20 percent come from Facebook and other established social sites.

It may be surprising that, from the beginning, the Internet (as well as every website) is designed to connect, collaborate and communicate. What is the online experience, but to exchange ideas and information?

Copyblogger has created an infographic that illustrates the history of social media. It becomes clear that the Internet is social, and always will be…

Infographic after the jump… Continue reading “History of Social Media [Infographic]”

Small Business Trends: The Shift Online


90 Percent Networking Online, According to New Manta Survey

90 percent of SMBs are Networking OnlineSmall business is rapidly embracing an online presence as a vehicle for marketing and increasing their customer base. Web-based platforms have become an intricate part of all functions of small- to medium-sized businesses (SMBs)—including acquiring and training employees, as well as interacting with existing and prospective clients.

According to a survey of business owners by Manta, a web-based community for small business, nearly half of businesses reported using online interactions to target potential customers. In addition, more than three-quarters—78 percent—reported gaining 25 percent of all new customers through social media and online networks. Continue reading “Small Business Trends: The Shift Online”