According to the Pew Research Center, cable news networks are gaining ground as the primary information source about the presidential election campaigns. Thirty-six percent of people say they learn about the campaign from cable news networks. That is down slightly from December 2007 (only 2%, from 38%), but enough to put it on top of the January 2012 survey.
Local TV news was second, with 32 percent. Four years ago, local news was on top (at 40%).
Social media, such as Facebook and Twitter, increased in impact, but still to only to a minor degree (Facebook at 6%, Twitter at only 2%).
As a campaign news provider, daily newspapers took the biggest hit. Papers dropped nearly one third of their numbers from four years ago (from 31% to 20%). The same number of people (20%) say they get their info from “websites or apps of news organizations.”
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Section 1: Campaign Interest and News Sources | Pew Research Center for the People and the Press.
- Media Decoder Blog: For Campaign News, Viewers Tune to Cable (mediadecoder.blogs.nytimes.com)
- Twitter, Facebook Are Least Used Sources Of Political News (huffingtonpost.com)
- Poll: TV still trumps the web for campaign news (seattlepi.com)
- Poll: TV still trumps the web for campaign news (seattletimes.nwsource.com)
- Poll: TV still trumps the web for campaign news (sfgate.com)
- Poll: TV still trumps the web for campaign news (mysanantonio.com)