Cable Leads the Pack as Campaign News Source


Image via Pew Research

According to the Pew Research Center, cable news networks are gaining ground as the primary information source about the presidential election campaigns. Thirty-six percent of people say they learn about the campaign from cable news networks. That is down slightly from December 2007 (only 2%, from 38%), but enough to put it on top of the January 2012 survey.

Local TV news was second, with 32 percent. Four years ago, local news was on top (at 40%).

Social media, such as Facebook and Twitter, increased in impact, but still to only to a minor degree (Facebook at 6%, Twitter at only 2%).

As a campaign news provider, daily newspapers took the biggest hit. Papers dropped nearly one third of their numbers from four years ago (from 31% to 20%). The same number of people (20%) say they get their info from “websites or apps of news organizations.”

Read original post here:

Section 1: Campaign Interest and News Sources | Pew Research Center for the People and the Press.

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