Active Social Media Presence Key to Recruitment in 2013


The secret to finding a job in 2013? Have an active social media presence, says Boston-based recruitment software firm Bullhorn.

Nearly every recruiter surveyed will go to LinkedIn, Twitter of Facebook to develop potential candidates.

Recruitment firm Bullhorn.

If you are a job seeker and need to be seen by recruiters, you want to have an active social media presence. Social media is becoming the least-kept secret for recruitment and finding a job.

According to a recent North American Staffing and Recruiting Trends Report from Bullhorn, the Boston-based recruitment software company, nearly every recruiter (a staggering 98 percent) will use social media to develop new candidates in 2012.

This social media usage number is up from 94 percent in 2011.

Which social networks do recruitment professionals prefer? The agency’s review says that LinkedIn dominates, with 97 percent of recruiters using the professional network. Facebook and Twitter nearly tied for second place at 51 percent and 49 percent respectively.Recruitment in North America in 2013

While Facebook and Twitter did not beat LinkedIn’s popularity for recruitment, they can’t be counted out. Thirty eight percent of respondents in Bullhorn’s estimate they will use Twitter more this year while 37 percent said Facebook.

  • Expected total compensation has steadily increased for staffing firm directors, VPs, and managers over the past three years, but it has gradually decreased for recruiters, sales representatives and account managers.
  • The most useful metric for measuring recruitment agency performance in 2012 was “the total number of placements.”
  • 73 percent of respondents reported that their recruitment firms met or exceeded income goals for 2012, compared to 70 percent in 2011.
  • More firms used standardized metrics to measure performance outcomes in 2012 than in 2011.
  • 98 percent of respondents used social media for recruitment in 2012, versus 94 percent in 2011.
  • Recruiters reported more success placing candidates found on Facebook than those found on Twitter.
  • Executive search recruiters had a higher success rate and the average number of applications per job post than recruiters specializing in direct hire, contract/consulting, and temporary positions.
  • Job boards were ranked least effective for finding high-quality candidates among methods including social media, referrals, networking, and in-house candidate databases.
  • 92 percent expect their company’s earnings potential will increase in 2013, down from 96 percent in 2012.
  • The single greatest opportunity for recruiters in 2013 is “increased access to passive candidates via social media.”
  • 82 percent of staffing firm executives plan to add staff to their business in 2013, an increase of nearly 3 percent over 2012.

More statistics on recruiting in North America are in the infographic below…

Recruitment in North America in 2013

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