The way to connect with the one thing every candidate owns–a cell phone–is with SMS recruitment.
Almost everyone owns a mobile phone, but SMS (Short Message Service) in recruitment is amazingly underutilized. SMS recruitment is an untapped market, one that saves money and time, something which can clearly be appealing for any organization.
The advantage of SMS recruitment is that it saves administration costs. Bulk SMS communication takes only seconds to send, where individual phone calls take hours or days.
Everyone carries cell phones–including candidates
In a recent study, 80 percent of mobile phone owners carry their phones all the time. Text messages have become the most reliable form of contact.
Consequently, SMS is also an effective way to get the right person for a job.