Three Secrets to Winning with Social Media Recruiting


As an employer, you might be tempted to jump into social media recruiting headfirst.

Perhaps you want to take a summer intern and begin a Twitter feed to attract a new crop of candidates.

Social media Recruiting

It is certainly reasonable to want to hit the ground running with social media recruiting (it is the hottest thing in hiring), but in your haste you might forget the golden rule of social media recruiting— as an employer, you only have one chance to make a first impression.

The candidate’s first impression is one that will last.

At that point, you are totally in charge of what the job seeker takes away from your social media recruiting efforts.

Three secrets for winning with social media recruiting:

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Why Big Data can be a Big Deal in Human Resources


Big Data has become one of the hottest buzzwords in business. With it comes both pros and cons.

Big Data

Big Data has become one of the world’s biggest business buzzwords, with good reason. It does have the power to transform human resources and talent management.

However, like any new jargon, Big Data does come with some baggage.

One of the “cons” is Edward Snowden, the “whistleblower” who exposed the NSA’s program of collecting vast quantities of American phone call records. He claims governments use Big Data to “spy” on its citizens.

It’s certainly odd that those who are advocating privacy have placed all the blame on the government. They miss one thing about those phone records.

Why should government get the bad rap, when major corporations (like Verizon)  already collected the Big Data in question. It was already in their possession! Verizon simply turned over existing records to various government agencies.

Apparently, our “privacy” was no more comprised before the government got their hands on those records; before that, there was just a different set eyes looking at us.

Snowden is currently the subject of an international manhunt, to respond to allegations of treason, spying or (whatever the hell they say he did).

Why Big Data is a Big Deal for Human Resources

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SMS Recruitment: Connect to the One Thing Every Candidate Owns


The way to connect with the one thing every candidate owns–a cell phone–is with SMS recruitment.

SMS Recruitment

Almost everyone owns a mobile phone, but SMS (Short Message Service) in recruitment is amazingly underutilized. SMS recruitment is an untapped market, one that saves money and time, something which can clearly be appealing for any organization.

The advantage of SMS recruitment is that it saves administration costs. Bulk SMS communication takes only seconds to send, where individual phone calls take hours or days.

Everyone carries cell phones–including candidates

In a recent study, 80 percent of mobile phone owners carry their phones all the time. Text messages have become the most reliable form of contact.

Consequently, SMS is also an effective way to get the right person for a job.

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Five Tips to Hire for Loyalty, Not Just a Warm Body


Of course, you need to hire the right employees, with the right qualifications, but you also have to hire for the long-term.

Why just hire a warm body, when you can hire for loyalty?

Five Tips to Hire for LoyaltyResearch shows that nearly one-third of employees is thinking of changing jobs in the next year. When you factor in Millennials and Generation-Y—employees born after the late 1980s—the numbers get significantly higher.

As the global economy (slowly) improves, optimism about the future gives more workers a reason to consider jumping ship.

How do companies fight this feeling of unease in the workforce? The best way to combat rising turnover rates is by focusing recruitment efforts to hire candidates with the most valuable asset—loyalty.

A process should be developed (from the ground up, if necessary) to hire for long-term loyalty as a primary goal.

Five key recruiting tips to hire for loyalty, not just a warm body:

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You Won’t Believe Who is Tops in Social Media Recruiting!


Northrop Grumman and Taco Bell Rank as Best Performing  Companies for Social Media Recruiting

Taco Bell Best In social Media Recruiting

The best employers in America for social media recruiting are—Northrop Grumman and Taco Bell—according to a new survey designed to measure the effectiveness of online hiring.

The Social Recruitment Monitor is what global branding agency Maximum Employment Marketing Group used to monitor and measure the effectiveness of global social media recruiting. This first-of-its-kind metric is an online benchmark tool that studies social media recruiting objectively and fact-based.

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How to Become an Expert in Social Media Recruitment and Marketing


How to be a social media recrutiment expertIf there are any doubts about the value of social media recruitment, here is an interesting statistic:

Nearly 90 percent of Fortune Global 100 companies (87 percent) now use one or more of the major social media platforms to communicate with employees and candidates.

So much for social media recruitment for the big guys.

What is even more amazing is that small businesses seem to be even bigger fans of social media, for engaging with employees and customers, as well as social media recruitment.

A study conducted last year by Manta, the small business online community, found that a solid 90 percent of owners are going online to network.

Half of all small business owners surveyed say the biggest benefit of networking online is gaining and targeting prospective customers and candidates. Three-quarters say they gained at least 25 percent of all their new customers through online, social media and other web-based channels this year.

In addition, three out of four respondents (74 percent) say that social networking has become comparable (and in some cases superior) to traditional face-to-face networking.

If you don’t think social media recruitment is for your business, then nothing will! The facts are in, and the truth is plain to see–social media recruitment and networking is here to stay!

By using data taken from a wide range of sources, the folks at Schools.com recently developed one of the most detailed infographics we have ever seen. This fact-filled graph is designed to help social media recruitment, and marketers, to become true specialists in the field.

Check out this exciting new infographic created for Schools.com from QuinStreet, Inc. after the jump:

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New Study: HR Professionals, Recruitment and Relocation


HR Professionals: Recruiting and Relocation Environment is Changing

From AlliedHR IQ:

According to the 2013 Allied Workforce Mobility Survey, HR professionals believe the hiring environment is improving compared to 2012 results.

HR Professional Unemployment Report

In addition, in light of the decision by Yahoo CEO Melissa Mayer to end its telecommuting policy, the 2013 Allied Workforce Mobility Survey revealed that telecommuting, while not universally implemented, is utilized in various ways:

Overall, telecommuting policies are weak regardless of company size, however, most feel their organizations provide “flexible working arrangements” that are stronger than their telecommuting policies alone.

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