As an employer, you might be tempted to jump into social media recruiting headfirst.
Perhaps you want to take a summer intern and begin a Twitter feed to attract a new crop of candidates.
It is certainly reasonable to want to hit the ground running with social media recruiting (it is the hottest thing in hiring), but in your haste you might forget the golden rule of social media recruiting— as an employer, you only have one chance to make a first impression.
The candidate’s first impression is one that will last.
At that point, you are totally in charge of what the job seeker takes away from your social media recruiting efforts.
Three secrets for winning with social media recruiting: