As an employer, you might be tempted to jump into social media recruiting headfirst.
Perhaps you want to take a summer intern and begin a Twitter feed to attract a new crop of candidates.
It is certainly reasonable to want to hit the ground running with social media recruiting (it is the hottest thing in hiring), but in your haste you might forget the golden rule of social media recruiting— as an employer, you only have one chance to make a first impression.
The candidate’s first impression is one that will last.
At that point, you are totally in charge of what the job seeker takes away from your social media recruiting efforts.
Three secrets for winning with social media recruiting:
Does your resume have a social media “punch?”
Few people will argue that social media has an impact in our lives—Facebook, Twitter and Pinterest have given us new ways to connect. LinkedIn offers an easy professional network that can be both independent and authentic.
The one thing to say about social media: the business world has certainly embraced it with a passion. With the ability to create “buzz,” social media has become the go-to stage for things like low-cost advertising, lead generation and connecting with consumers.
Perhaps the place where social media has had the biggest influence is talent management. Job searches, recruitment and candidate administration are all essentially social structures—a two way street custom-made for social media. Hiring has never been a one-sided proposition.
Your resume is no longer just on paper, it’s also online. Companies are just as likely to examine social media to learn about you.
In today’s job market, the questions persist: Do resumes have the social media “punch” to make it in the most competitive market in years.
Increasing interconnectivity means both candidates and employers can rely more on cross-functioning groups to make a hiring decision. This means casting a wider social “net” to increase your visibility to the right people.
Three tips to how to make your resume with a social media punch:
First things first—don’t expect to get a job offer only through Twitter; that is not the point of social media. These Twitter hiring tips will get your foot in the door, to the next critical step in the job search—the interview.
Twitter is perfect for helping you build a reputation with people who look for high-quality professionals in their fields—people just like you.
Here are seven great Twitter hiring tips that can help you find jobs, and gain exposure with the people who can help you get started in your next great job:
More Employers Finding Reasons Not to Hire Candidates on Social Media, Finds CareerBuilder Survey
More than two in five (43 percent) hiring managers who currently research candidates via social media said they have found information that has caused them not to hire a candidate, up 9 percentage points from last year.
The nationwide survey, which was conducted online by Harris Interactive on behalf of CareerBuilder from February 11 to March 6, 2013, and included more than 2,100 hiring managers and human resource professionals, found that nearly two in five companies (39 percent) use social networking sites to research job candidates, up from 37 percent last year.
Is social media helping or hurting job candidates?