As an employer, you might be tempted to jump into social media recruiting headfirst.
Perhaps you want to take a summer intern and begin a Twitter feed to attract a new crop of candidates.
It is certainly reasonable to want to hit the ground running with social media recruiting (it is the hottest thing in hiring), but in your haste you might forget the golden rule of social media recruiting— as an employer, you only have one chance to make a first impression.
The candidate’s first impression is one that will last.
At that point, you are totally in charge of what the job seeker takes away from your social media recruiting efforts.
Three secrets for winning with social media recruiting:
Does your resume have a social media “punch?”
Few people will argue that social media has an impact in our lives—Facebook, Twitter and Pinterest have given us new ways to connect. LinkedIn offers an easy professional network that can be both independent and authentic.
The one thing to say about social media: the business world has certainly embraced it with a passion. With the ability to create “buzz,” social media has become the go-to stage for things like low-cost advertising, lead generation and connecting with consumers.
Perhaps the place where social media has had the biggest influence is talent management. Job searches, recruitment and candidate administration are all essentially social structures—a two way street custom-made for social media. Hiring has never been a one-sided proposition.
Your resume is no longer just on paper, it’s also online. Companies are just as likely to examine social media to learn about you.
In today’s job market, the questions persist: Do resumes have the social media “punch” to make it in the most competitive market in years.
Increasing interconnectivity means both candidates and employers can rely more on cross-functioning groups to make a hiring decision. This means casting a wider social “net” to increase your visibility to the right people.
Three tips to how to make your resume with a social media punch:
First things first—don’t expect to get a job offer only through Twitter; that is not the point of social media. These Twitter hiring tips will get your foot in the door, to the next critical step in the job search—the interview.
Twitter is perfect for helping you build a reputation with people who look for high-quality professionals in their fields—people just like you.
Here are seven great Twitter hiring tips that can help you find jobs, and gain exposure with the people who can help you get started in your next great job:
More Employers Finding Reasons Not to Hire Candidates on Social Media, Finds CareerBuilder Survey
More than two in five (43 percent) hiring managers who currently research candidates via social media said they have found information that has caused them not to hire a candidate, up 9 percentage points from last year.
The nationwide survey, which was conducted online by Harris Interactive on behalf of CareerBuilder from February 11 to March 6, 2013, and included more than 2,100 hiring managers and human resource professionals, found that nearly two in five companies (39 percent) use social networking sites to research job candidates, up from 37 percent last year.
Is social media helping or hurting job candidates?
A new study by the University of Florida reveals a social media skills gap. Businesses want to incorporate social media into their marketing and recruiting, but lack qualified personnel to use it to the fullest.
Are you one of the millions of people who obsessively check their Facebook and other social media pages?
Do five minutes without a peek at your Twitter feed stress you out?
Now, a study arrives showing your social media addiction could be your next brilliant career move.
More companies than ever have recognized the importance of social media—for anything from marketing and advertising to recruitment and hiring. A social media expert is now accepted as a valuable asset, one that can directly affect the bottom line.
Today’s MSM online infographic—How Your Social Media Obsession Can Become a Career—comes from the University of Florida. It uses research on social media trends, predicting job growth in the industry by 2018 to be around 13 – 24 percent.
The biggest takeaway: an estimated 30 percent of business brands are not using social media well, due to the lack of employees with relevant online skills.
Of all businesses with a strong social media presence, 85 percent report increased market exposure, with 70 percent committed to expanding their online “footprint.”
For example, a shorter tweet—with 100 characters or less—will actually have higher participation rates than one closer to the 140-character limit.
Of course, as someone who spends time on Twitter, you probably already knew that.
Pinterest is also becoming an online powerhouse, especially for changing browsers into buyers. More than two-thirds of online consumers found a product they wanted to buy after visiting Pinterest.
However, only 25 percent of Fortune 100 companies have a Pinterest account.
More than anything else, this should be a wake-up call to entrepreneurs. There is a definite demand for social media experts. Companies are just waiting for the right person (or people) to fill that need.
Identifying the newest trends, especially with social media, could take your passion (or obsession) and get paid for it. Remember, that is how great fortunes are made!
Infographic after the jump…
What to do about Generation Y… can’t they find a job?
In a recent survey of 500 hiring managers, a majority believe that college graduates are not prepared to enter the job market. In addition, 58 percent are not planning to hire recent graduates for entry-level positions.
With student loan debt reaching $1 trillion, this gap between Generation Y (born in the 80s and 90s) and employers can become a serious problem. Most new entrants in the job market have a bachelor’s degree, making them overqualified for many entry-level jobs.
Generation Y and social media
In addition, social media is essential parts of Generation Y. Nearly 60 percent of them are reluctant to work for companies that ban social media, as well as having a heightened sense of entitlement. These attitudes make job seekers finding the right “fit” in an organization challenging.
Making the situation more difficult for Generation Y is the fact that many Baby Boomers are delaying retirement, staying in the job market longer and taking more of the higher-paying positions.
This infographic from Adecco offers several successful job search tips for Generation Y candidates. Apart from dressing well and refraining from sharing too much on social media, job seekers should not focus exclusively on themselves.
Infographic after the jump…