Social Media CAN cost you a job, new survey shows


More Employers Finding Reasons Not to Hire Candidates on Social Media, Finds CareerBuilder Survey

Career builderCHICAGO, June 27, 2013 (CareerBuilder.com)–While your social media profile can be a great asset in your job search, a new CareerBuilder study shows it can also end up costing you the job.

More than two in five (43 percent) hiring managers who currently research candidates via social media said they have found information that has caused them not to hire a candidate, up 9 percentage points from last year.

The nationwide survey, which was conducted online by Harris Interactive on behalf of CareerBuilder from February 11 to March 6, 2013, and included more than 2,100 hiring managers and human resource professionals, found that nearly two in five companies (39 percent) use social networking sites to research job candidates, up from 37 percent last year.

Is social media helping or hurting job candidates?

Continue reading “Social Media CAN cost you a job, new survey shows”

Social Media Recruitment Report Card for 2012


In 2012, social media was hot! Which network actually made the grade? Which one will you use for social media recruitment?

Social Media Recruitment King Twitter

The past year gave us Pinterest, the marriage of Facebook-Instagram, even a hint that MySpace is making a comeback! (Who knows? Stranger things have happened!)

In an infographic from marketing software provider Pardot, Facebook, Twitter, Google+, Pinterest, and LinkedIn are graded on relative merits. Businesses can use these grades to determine which platform to use for recruitment, hiring and training.

Social Media Recruitment Report Card“With so many social networks to manage and likely more on the way,” Pardot expressed in a blog post, “it is important to understand the growth rates, visitor counts, optimal uses, and strengths and weaknesses of the major social networks to determine where to exert your limited time and resources,”.

Using metrics based on each system’s success, monthly visitors, and estimated marketing ROI (Return on Investment); Twitter leads the pack with strong A’s.

Twitter’s micro-blogging platform scored a B-minus in growth, an A-minus in monthly users and a firm A for ROI.

With more than 37 million visitors monthly, Twitter is second only to Facebook. However, Twitter’s 13 percent increase bested Facebook’s 4 percent drop.

“With a steady increase in visitors,” Pardot said, “Twitter remains the go-to social channel for marketers looking to monitor conversations, learn about customers, distribute content, and built relationships,”

Negative growth is what dropped Facebook off the top spot, earning only a C-minus in the growth category. Facebook topped Twitter with an A-plus for the more than 1.5 billion monthly users.

Most companies embracing social media recruitment use a combination of Twitter and Facebook, with a little LinkedIn.

Google+, which averaged a B on the list, spent a majority of 2012 adding features, building a user base, and integrating with Google’s popular search engine. Registered users grew 80 percent in 2012, reaching a total 26 million monthly visitors, earning it a B-plus.

Pinterest was a shoo-in for the top spot in user growth. The popular site went full from beta in early August. Although it was the second-to-last place in total monthly visitors, Pinterest saw a tremendous 1,047 percent increase since the beginning of 2012. Pinterest’s 27.2 million users earned it a B-minus.

“With a focus on visual content and a massive mobile audience,” Pardot said, Pinterest could prove to be a huge marketing (and social media recruitment) asset in 2013.

Using business connections and professional recruitment over personal relationships, specialized network LinkedIn had zero growth, with a stagnant 28 million monthly visitors. This left LinkedIn with a weak C in growth and a B-minus in users.

However, a steady traffic flow keeps LinkedIn a preference of social media recruitment pros, marketers, advertisers and sales teams.

“After a needed face lift and added analytics for business,” Pardot said, “LinkedIn is not going away soon.”

Infographic after the jump…

Continue reading “Social Media Recruitment Report Card for 2012”

It's Not Too Late! Embrace Social Media in 2012


100 Fascinating Social Media Statistics and Figures From 2012: Huffington Post

facebook
(Photo credit: sitmonkeysupreme)

If your company hasn’t embraced social media to support Human Resources departments –recruitment, hiring, onboarding, training, employee engagement and more—it is not too late! Now is the best time to develop a social media presence.

2012 was a banner year for social media, with staggering utilization rates that add up to two pivotal concepts: (1) social media is something that isn’t going away anytime soon and (2) ignore social media at the risk of missing out on a dynamic resource for information, talent and customers.

With so many choices—from Twitter and Facebook to LinkedIn, Pinterest and Google Plus—there is something for everyone.  Every platform has strengths and limitations, so if your business is finally taking the online plunge, choose carefully. Examine each one closely to devise a strategy that goes beyond the occasional Facebook post or Tweet.

Brian Honigman, Digital Marketing Executive at Mark Ecko Enterprises aggregated an impressive list of 100 Fascinating Social Media Statistics and Figures from 2012 for the Huffington Post:

Continue reading “It's Not Too Late! Embrace Social Media in 2012”

It’s Not Too Late! Embrace Social Media in 2012


100 Fascinating Social Media Statistics and Figures From 2012: Huffington Post

facebook
(Photo credit: sitmonkeysupreme)

If your company hasn’t embraced social media to support Human Resources departments –recruitment, hiring, onboarding, training, employee engagement and more—it is not too late! Now is the best time to develop a social media presence.

2012 was a banner year for social media, with staggering utilization rates that add up to two pivotal concepts: (1) social media is something that isn’t going away anytime soon and (2) ignore social media at the risk of missing out on a dynamic resource for information, talent and customers.

With so many choices—from Twitter and Facebook to LinkedIn, Pinterest and Google Plus—there is something for everyone.  Every platform has strengths and limitations, so if your business is finally taking the online plunge, choose carefully. Examine each one closely to devise a strategy that goes beyond the occasional Facebook post or Tweet.

Brian Honigman, Digital Marketing Executive at Mark Ecko Enterprises aggregated an impressive list of 100 Fascinating Social Media Statistics and Figures from 2012 for the Huffington Post:

Continue reading “It’s Not Too Late! Embrace Social Media in 2012”

New Calif. Employment Laws We All Should Know About


New California employment laws may soon affect us all...

The California State Legislature was remarkably active in 2012, either modifying various employment laws or adding new laws in a variety of areas, including hourly wage, anti-discrimination and social media policies.

Since California is a bellwether for trends affecting the entire country, every human resources professional should be aware of these changes. They may be widespread sooner than later.

It is recommended that employers review these changes, making sure their policies and compliance practices are updated before the beginning of 2013. Many of these go into effect on January 1.

Continue reading “New Calif. Employment Laws We All Should Know About”

10 Examples of Job Seekers Successfully Utilizing Social Media


10 Examples of Job Seekers Successfully Utilizing Social Media

Posted on Doostang.com:

Photo: Freedigitalphotos.net

Ignoring social media in your job search can be detrimental to landing a new job.

Not only is it important to get active on these platforms, but you may also need to step outside of your comfort zone in order to really stand out to potential employers.

Check out what some experts had to say about this topic below.

What’s the best example you’ve seen of a job seeker utilizing social media in their job search?

Be Bold By Reaching Out to the Right People Online

Read the entire post on Doostang.com

Is Your Social Media Activity “Resume Ready?”


Tweets like this one can get you in trouble–with current and potential employers. Make sure your social media “resume ready.”

There are two types of job seekers—those who are actively seeking employment, and those currently working, but searching for better opportunities.

Unlike active candidates, those people are known as ‘passive.’

Both types have one thing in common—they spend time online. A lot of time online.

Recruiters and human resources departments know how much of our lives are lived online, and they use that to their advantage when making a hiring decision. No matter which type of job seeker you are, you have no choice—your online profile must be “resume ready.”

The reason is simple—you never know when the next opportunity will present itself. When the right job comes at the right time, you certainly don’t need to be unprepared.

Continue reading “Is Your Social Media Activity “Resume Ready?””