Social Media Recruitment: Six Metrics Show NOW is the Time!


Six key metrics indicate social media recruitment is here to stay

Social Media RecruitmentThe wave of the future? Clearly it is social media recruitment!

As the economy improves, passive job-seekers start becoming active. Everyone will be searching for the next great opportunity. In the past, executives needed only a well-qualified recruiter as the best way to reach the next phase of their career.

What does this mean for those in the field—those hard working people responsible for recruitment and hiring?

Social media recruitment continues to grow as individual platforms put more effort into helping businesses eliminate candidates using false credentials and posting inappropriate content. This makes social media recruitment a particularly intriguing trend. Recruiters, hiring and human resources managers are turning to social media to the best talent.

Six key metrics that indicate social media recruitment is here to stay: Continue reading “Social Media Recruitment: Six Metrics Show NOW is the Time!”

Job Driving You Crazy? Ways To De-Stress The Job!


Is your job driving you crazy?

Do you calculate the minutes on the job until the weekend and when Sunday approaches, you start dreading the arrival of Monday morning?

Does your job drive you crazy?

For most people, a job is a source of significant stress. Some people go as far as taking medical leave because the pressure on the job affects their work.

Odds are that you have to work, and have to work at your job for a long time. You might be lucky enough to enjoy your job, but most likely, you cannot wait until you have to work no more. No matter what feelings you have about your job, there are steps you can choose to be more productive, less stressed and have more time for yourself. These things will keep you mentally alert, focused and calmer.

What contributes to a nerve-racking job, and how can you make it better? Continue reading “Job Driving You Crazy? Ways To De-Stress The Job!”

Social Media Recruitment Report Card for 2012


In 2012, social media was hot! Which network actually made the grade? Which one will you use for social media recruitment?

Social Media Recruitment King Twitter

The past year gave us Pinterest, the marriage of Facebook-Instagram, even a hint that MySpace is making a comeback! (Who knows? Stranger things have happened!)

In an infographic from marketing software provider Pardot, Facebook, Twitter, Google+, Pinterest, and LinkedIn are graded on relative merits. Businesses can use these grades to determine which platform to use for recruitment, hiring and training.

Social Media Recruitment Report Card“With so many social networks to manage and likely more on the way,” Pardot expressed in a blog post, “it is important to understand the growth rates, visitor counts, optimal uses, and strengths and weaknesses of the major social networks to determine where to exert your limited time and resources,”.

Using metrics based on each system’s success, monthly visitors, and estimated marketing ROI (Return on Investment); Twitter leads the pack with strong A’s.

Twitter’s micro-blogging platform scored a B-minus in growth, an A-minus in monthly users and a firm A for ROI.

With more than 37 million visitors monthly, Twitter is second only to Facebook. However, Twitter’s 13 percent increase bested Facebook’s 4 percent drop.

“With a steady increase in visitors,” Pardot said, “Twitter remains the go-to social channel for marketers looking to monitor conversations, learn about customers, distribute content, and built relationships,”

Negative growth is what dropped Facebook off the top spot, earning only a C-minus in the growth category. Facebook topped Twitter with an A-plus for the more than 1.5 billion monthly users.

Most companies embracing social media recruitment use a combination of Twitter and Facebook, with a little LinkedIn.

Google+, which averaged a B on the list, spent a majority of 2012 adding features, building a user base, and integrating with Google’s popular search engine. Registered users grew 80 percent in 2012, reaching a total 26 million monthly visitors, earning it a B-plus.

Pinterest was a shoo-in for the top spot in user growth. The popular site went full from beta in early August. Although it was the second-to-last place in total monthly visitors, Pinterest saw a tremendous 1,047 percent increase since the beginning of 2012. Pinterest’s 27.2 million users earned it a B-minus.

“With a focus on visual content and a massive mobile audience,” Pardot said, Pinterest could prove to be a huge marketing (and social media recruitment) asset in 2013.

Using business connections and professional recruitment over personal relationships, specialized network LinkedIn had zero growth, with a stagnant 28 million monthly visitors. This left LinkedIn with a weak C in growth and a B-minus in users.

However, a steady traffic flow keeps LinkedIn a preference of social media recruitment pros, marketers, advertisers and sales teams.

“After a needed face lift and added analytics for business,” Pardot said, “LinkedIn is not going away soon.”

Infographic after the jump…

Continue reading “Social Media Recruitment Report Card for 2012”

It's Not Too Late! Embrace Social Media in 2012


100 Fascinating Social Media Statistics and Figures From 2012: Huffington Post

facebook
(Photo credit: sitmonkeysupreme)

If your company hasn’t embraced social media to support Human Resources departments –recruitment, hiring, onboarding, training, employee engagement and more—it is not too late! Now is the best time to develop a social media presence.

2012 was a banner year for social media, with staggering utilization rates that add up to two pivotal concepts: (1) social media is something that isn’t going away anytime soon and (2) ignore social media at the risk of missing out on a dynamic resource for information, talent and customers.

With so many choices—from Twitter and Facebook to LinkedIn, Pinterest and Google Plus—there is something for everyone.  Every platform has strengths and limitations, so if your business is finally taking the online plunge, choose carefully. Examine each one closely to devise a strategy that goes beyond the occasional Facebook post or Tweet.

Brian Honigman, Digital Marketing Executive at Mark Ecko Enterprises aggregated an impressive list of 100 Fascinating Social Media Statistics and Figures from 2012 for the Huffington Post:

Continue reading “It's Not Too Late! Embrace Social Media in 2012”

It’s Not Too Late! Embrace Social Media in 2012


100 Fascinating Social Media Statistics and Figures From 2012: Huffington Post

facebook
(Photo credit: sitmonkeysupreme)

If your company hasn’t embraced social media to support Human Resources departments –recruitment, hiring, onboarding, training, employee engagement and more—it is not too late! Now is the best time to develop a social media presence.

2012 was a banner year for social media, with staggering utilization rates that add up to two pivotal concepts: (1) social media is something that isn’t going away anytime soon and (2) ignore social media at the risk of missing out on a dynamic resource for information, talent and customers.

With so many choices—from Twitter and Facebook to LinkedIn, Pinterest and Google Plus—there is something for everyone.  Every platform has strengths and limitations, so if your business is finally taking the online plunge, choose carefully. Examine each one closely to devise a strategy that goes beyond the occasional Facebook post or Tweet.

Brian Honigman, Digital Marketing Executive at Mark Ecko Enterprises aggregated an impressive list of 100 Fascinating Social Media Statistics and Figures from 2012 for the Huffington Post:

Continue reading “It’s Not Too Late! Embrace Social Media in 2012”

LinkedIn's Most In-Demand Employers [Infographic]


Image representing LinkedIn as depicted in Cru...
Image via CrunchBase

This week, LinkedIn released this infographic, outlining the highlights of their latest list of the top 100 in-demand employers.

The catalogue was compiled through interactions of the more than 175 million professionals and businesses on the professional social network; calculated by the number of visits and follows of a group’s page.

Tech companies, including software companies—no surprise—ranked highest on the list. Google was at the top, proving to be the most attractive company for marketing specialists; software and computer engineers; students and IT techs.

Google was followed by Apple and Microsoft respectively, and Facebook was fourth on the list. Tech companies like Twitter and Salesforce were also among the top 20 global companies.

Surprisingly, smaller companies had a strong presence on the list, where half of the 100 companies were with fewer than 7,000 employees.

According to the infographic, “Bigger isn’t always better.”

The infographic also divided the data by both business type and region. The full list of companies can be found on LinkedIn’s website.

Infographic after the jump…

Continue reading “LinkedIn's Most In-Demand Employers [Infographic]”

LinkedIn’s Most In-Demand Employers [Infographic]


Image representing LinkedIn as depicted in Cru...
Image via CrunchBase

This week, LinkedIn released this infographic, outlining the highlights of their latest list of the top 100 in-demand employers.

The catalogue was compiled through interactions of the more than 175 million professionals and businesses on the professional social network; calculated by the number of visits and follows of a group’s page.

Tech companies, including software companies—no surprise—ranked highest on the list. Google was at the top, proving to be the most attractive company for marketing specialists; software and computer engineers; students and IT techs.

Google was followed by Apple and Microsoft respectively, and Facebook was fourth on the list. Tech companies like Twitter and Salesforce were also among the top 20 global companies.

Surprisingly, smaller companies had a strong presence on the list, where half of the 100 companies were with fewer than 7,000 employees.

According to the infographic, “Bigger isn’t always better.”

The infographic also divided the data by both business type and region. The full list of companies can be found on LinkedIn’s website.

Infographic after the jump…

Continue reading “LinkedIn’s Most In-Demand Employers [Infographic]”