Phil Ammann

Native Advertising/Brand Journalist

Twitter: @PhilAmmann
LinkedIn: Phil Ammann
Facebook: Phil Ammann

Career History & Accomplishments

Silent A Productions, Copywriter/Editor: 2001-2013

St. Petersburg, FL.

Freelance online copywriter/managing partner: Research, writing, editing and proofreading; emphasis on SEO marketing, web content and print.

Clients include:

• ColDesi/Colman And Company Inc.:

Staff Copywriter/Content Producer: Research, write and edit SEO/keyword-rich blog posts, press releases and related content.

• MobilePros.com:

Copywriter: Mobile applications whitepapers, copy for “POTUS” mobile app, landing pages, splash pages, press releases, blog posts and social media.

• Lazydays Inc.:

Copywriter: Research, write and edit lifestyle and technical print articles for BetterRVing Magazine.

• Ovation Technologies:

SEO Marketing, copywriting, editing and proofreading for Ovation Technologies blog, press releases and marketing material.

 HRNewsDaily, Digital Producer/Publisher: 2012-2013 Tampa, Fla.

• Research, write and edit keyword/SEO content for HRNewsDaily.com: press releases, blog posts, news articles and whitepapers.
• Average daily reach: 300-500 unique visitors.
• Specialty: Software-as-a-Service, human resources, compliance, recruiting, hiring and onboarding.
• Social media integration: Twitter, Facebook, LinkedIn, Reddit, Digg, and StumbleUpon.
• Applied Google Analytics/AdWords for actionable insights to increase SEO functions.
• Created visual design components/ website layout.
• Self-hosted WordPress CMS/Theme development.

Media Best Interactive, Blogger: 2011-2012 Tampa FL.

• Research, write and edit professional keyword-rich web content: blog postings, SEO methods. Topics include investing, business, fitness and health. Content management through WordPress CMS.

Patch.com, Reporter/Editor: 2011-2012 Pinellas County, FL.

• Reporter and guest editor for hyper-local news website, subsidiary of AOL. Reporting emphasis: arts and local government.
• Produced and supervised online and multimedia web content, photos and blog posts. Utilized proprietary CMS, for web content and social media feeds.

Media Impact Advertising, Digital Producer: 2009-2011 Clearwater, FL.

• Writing, proofreading and editing creative and detailed content used in direct marketing, email campaigns, internal and external communications.
• Collaborated with artistic director, graphics design teams and writers to produce print, e-mail and marketing copy.
• Duties included SMS text copy, blog posts, social media and press releases applied SEO and keyword functions.
• Supervised script production for radio and TV spots.
• Responsible for a tenfold increase in response rate compared to previous promotions.

Core Competency

• Reporting, research, editing and writing for web content, print, electronic and broadcast, proficient in AP Style.
• Keyword-rich content for both SEO & SEM.
• Proficient in MS Office 2013 Suite (Word, Excel, Outlook, PowerPoint), Open Office.
• Experienced in Adobe Acrobat Suite, Photoshop CS6, and WordPress. Proprietary CMS programs. 

Education

University of South Florida St. Petersburg, FL 2008-2010.

• BA in Mass Communications/Journalism: Magna cum Laude
• Kappa Tau Alpha; Journalism Honor Society
• Concentrations: Public Affairs Reporting, News Editing, Broadcast Writing, Online Marketing, Research Methods, Photojournalism, Media Law.

Additional Experience

Kane’s Furniture, Consultant: 2007-2009 St. Petersburg, FL.

• Sales support and follow up. Salesperson of the Month (April 2008).             

Cash America, Inc., Store Manager: 2000-2001 Tampa, FL.

• Responsible for operations of high-volume Pawn Shop/Payday Loan outlets.
• Provided superior customer service, confirmation of customer needs, and assessing value to products used for collateral.

Aaron Rents & Sells, Store Manager: 1996-2000 Colorado Springs, CO. & Cedar Park, TX.

• Accountable for all aspects of Colorado Springs profit center, including superior customer service, sales, ordering, P & L responsibilities and inventory control.
• Hired, trained and managed a staff of 15. Managed collections and credit accounts.
• Coordinated and maintained B2B marketing plan, leading Rent-to-Rent division in same-unit growth.
• Doubled store revenue and increased profits by 179 percent (1998-2000).

Color Tile & Carpet, Store Manager: 1992-1996 Los Angeles, CA & Austin, TX.

• Responsible for all levels of operations in the Austin (Burnet Rd.) retail outlet, including sales, P&L monitoring, merchandising, purchasing, inventory control, training, pricing, and customer service.
• Hired, trained and managed staff of 15.
• Sales volume and profits increased 20-25 percent. Annual store volume exceeded $1.25 million (1995-1996).

Awards 

• USF Chancellor’s List Scholar (2009- 2010)
• USF Dean’s List (2008-2010)
• Osher Re-Entry scholarship: full merit-based USF scholarship
• President’s Club Awards (Color Tile, Inc.)
• Star Awards for outstanding customer service (Aaron Rents & Sells)

Memberships 

• National Writers Union UAW Local 1981
• Kappa Tau Alpha; Journalism Honor Society
• Law Society: University of South Florida St. Petersburg
• Natural and Transcendental Universal Reality Exploration (NATURE)