From an original post at FastCompany.com:
American workers stick around on the job an average of only four years. With a statistic like that, there is no wonder why companies are increasingly facing challenges in hiring and retaining the best and brightest recruits.
Jim Newman is Executive Vice President of Operations for Acquity Group, a global brand eCommerce and digital marketing agency. In a post for FastCompany.com, he says that companies must invest wisely in relationships with clients and customers; it is equally true for new employees.
Newman suggests that the onboarding process and employee engagement must go further than “walking the individual through HR procedures and hosting an office meet-and-greet at the end of the first day.” Employee commitment should be part of an overall strategy, designed to turn new hires into long-term assets.
Dialogue and communication are the keystones to successful onboarding, as well as interaction by CEO-level executives. Team-based approaches will also foster engagement.
The key, according to Newman, is to design a strategy that “targets deeper and wider engagement opportunities, (bucking) current trends and retain a higher percentage of the best and the brightest in your field.
Read Newman’s original post here.
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