Obsessed With Social Media? Why Not Get Paid For It!

A new study by the University of Florida reveals a social media skills gap.  Businesses want to incorporate social media into their marketing and recruiting, but lack qualified personnel to use it to the fullest.

Social Media Obsession

Are you one of the millions of people who obsessively check their Facebook and other social media pages?

Do five minutes without a peek at your Twitter feed stress you out?

Now, a study arrives showing your social media addiction could be your next brilliant career move.

More companies than ever have recognized the importance of social media—for anything from marketing and advertising to recruitment and hiring. A social media expert is now accepted as a valuable asset, one that can directly affect the bottom line.

Today’s MSM online infographic—How Your Social Media Obsession Can Become a Career—comes from the University of Florida. It uses research on social media trends, predicting job growth in the industry by 2018 to be around 13 – 24 percent.

The biggest takeaway: an estimated 30 percent of business brands are not using social media well, due to the lack of employees with relevant online skills.

Of all businesses with a strong social media presence, 85 percent report increased market exposure, with 70 percent committed to expanding their online “footprint.”

Smarter1A business needs to know the different uses for social media platforms.  They will succeed by using the differences in each one to its greatest advantage.

For example, a shorter tweet—with 100 characters or less—will actually have higher participation rates than one closer to the 140-character limit.

Of course, as someone who spends time on Twitter, you probably already knew that.

Pinterest is also becoming an online powerhouse, especially for changing browsers into buyers. More than two-thirds of online consumers found a product they wanted to buy after visiting Pinterest.

However, only 25 percent of Fortune 100 companies have a Pinterest account.

More than anything else, this should be a wake-up call to entrepreneurs. There is a definite demand for social media experts. Companies are just waiting for the right person (or people) to fill that need.

Identifying the newest trends, especially with social media, could take your passion (or obsession) and get paid for it. Remember, that is how great fortunes are made!

Infographic after the jump…

Continue reading “Obsessed With Social Media? Why Not Get Paid For It!”

Best Hiring Practices for Small Business

Small Business HiringThere is little doubt that now is an exciting time to be a small business, especially when it comes to hiring. It is certainly a “buyers” market for qualified candidates. Every job opening could be flooded with applications.

With the right combination of strategy, technology and commitment, organizations can make the right hire—quickly and confidently.

Here are a few tips for best practices in small business hiring: Continue reading “Best Hiring Practices for Small Business”

Effective Use of Social Media in Hiring

Image: Gainsville GazetteWith the rise of social media, businesses have access to more information than ever. Online platforms offer so much potential for a company; including valuation of current clients and customers, reaching new and emerging markets.

Employers are also using social media to investigate the profiles of job candidates, which opens a door to many human resources issues—both good and bad. Continue reading “Effective Use of Social Media in Hiring”

Companies plan to spend more on HR technology

Read the original article here.

Companies plan to up their spending on HR (human resources) technology in the next year, to continue growth and improve efficiency in the face of a challenging economic environment, research has found. Continue reading “Companies plan to spend more on HR technology”

5 Questions Great Job Candidates Ask

Interviews are almost like a first date; stressful, with two people facing off and nervously evaluating each other. On one hand, the interviewer gauges the candidate, looking for answers and determining if they are truly a proper fit.

If all goes right, everyone wins. They have the job, and you have an exciting new hire. However, if it goes badly, it could be a condition leaving even the most experienced HR professional a little uneasy. Continue reading “5 Questions Great Job Candidates Ask”