The Internet has made many traditional recruitment techniques obsolete, but (thankfully) the cover letter is not one of them.
For more effective recruitment, there are five basics every cover letter should have.
There is no doubt that the Internet has changed the business landscape, especially when it comes to recruitment and hiring.
From submitting resumes online, video interviews and keyword searches to affordable applicant tracking systems available to businesses of any size, the Internet has certainly made recruitment more streamlined.
Speed and simplicity cause many job seekers to believe the cover letter has become obsolete. They reason that the resume is what hiring managers want, so what exactly is the purpose of an additional page.
Even though they are rarely read, cover letters have a place.
Not surprisingly, many recruiters actually admit they do not even read candidate cover letters.
The fact remains that a resume alone will not get you the job, no matter how incredible your qualifications. The sheer number of job applicants for each position means you must differentiate yourself beyond the competition. The cover letter helps you do just that.
No matter what, it is essential to customize your resume for the specific job you are seeking. This is the same for cover letters. Resume parsing software often look for the word matches both on the resume as well as on cover letters.
Cover letters, even if not read, will give you an opportunity to tell your story and highlight your strengths. This allows you to add value to your resume, by explaining exactly how your recruitment will benefit the company.
Try these five basics when writing your next cover letter: