Obsessed With Social Media? Why Not Get Paid For It!


A new study by the University of Florida reveals a social media skills gap.  Businesses want to incorporate social media into their marketing and recruiting, but lack qualified personnel to use it to the fullest. Are you one of the millions of people who obsessively check their Facebook and other social media pages? Do five minutesContinue reading “Obsessed With Social Media? Why Not Get Paid For It!”

Using follow-up questions to drive content marketing


See on Scoop.it – Digital Human Resources News Follow-up questions are the key to getting to the heart of the matter. there are times when the simplest questions — even those categorized as “dumb” — can be the most enlightening. This article, found on http://scheierassociates.com, discusses how simple questions can uncover hidden “news” that can lead to great content — for marketing andContinue reading “Using follow-up questions to drive content marketing”

The Growing Value of Employer Brands [Infographic]


The Growing Value of Employer Brands To highlight the increasing importance of Employer Brand Strategies, Bernard Hodes Group recently published a proprietary research report on The Growing Value of Employer Brands, and published a great infographic (after the jump).  Highlights: The responsibility for Employer Branding efforts lies most often with Human Resources (51%) The most popular external resourceContinue reading “The Growing Value of Employer Brands [Infographic]”

Delivering brand promise through human resources


From a great post by Carla Enslin, for BizCommunity.com: If the statement still seems arguable, there is now a large groundswell of opinion that brand building is no mere function of marketing or communication, but rather a primary activity that engages the entire business value chain, from service or product ideation to the design andContinue reading “Delivering brand promise through human resources”

How To Be Great At Sales


According to many, an expert salesperson is born that way—with an ability and disposition for the art of selling. It is true that many in a sales career claim they have been selling “all their lives.”

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