One of the fastest-growing advertising strategies for small business is the email marketing campaign.
This method of getting the word out to a large portion of potential customers can be both constructive and cost-efficient.
Small business owners look to email marketing as a way to connect with investors, customers and potential employees.
However, like any other form of advertising, there are some rules to the game; tactics that can have the greatest effect. There are opportune times to send emails to an inbox; this infographic from GetResponse demonstrates the best way to maximize your email marketing efforts…
- Emails have the best results within the 1st hour after delivery. This is the time when 23.63% of all emails are opened. Twenty-four hours after delivery, the average open rate drops to nearly zero.
- Nearly 40% of all messages are sent between 6 a.m. and noon. Send your email during hours can result in inbox clutter, and significantly reduce the open rate for these emails.
- Messages sent in the early afternoon have a better chance of being noticed; they perform better results: up to 10.61% open and up to 2.38% CTR.
- The best action times for subscribers are 8 a.m. – 10 a.m. and 3 p.m. – 4 p.m. with up to 6.8% standard open rates and CTR.
As the research shows: to achieve best possible results, you should plan delivery of your email taking into consideration the following:
- An email will have the best results within 1 hour after landing in the inbox.
- If recipients are occupied with other activities, they will not engage while the email is still fresh in the inbox; more recent messages will crowd out your message.
- The optimal engagement rates for your message is when you plan it to appear in the inbox no later than 1 hour before the top open time; chances of it getting noticed then are the highest.
- If you’re emailing globally, make sure you optimize the delivery times for different time zones, using products such as GetResponse Time Travel.
Optimizing your mailing campaigns includes many factors, but timing is the greatest. These data points in the infographic are the most observable, but the best information is through your own experience.
Infographic after the jump…