The day after Black Friday is now reserved for those who shun the big box retailers, preferring use local merchants to complete their Christmas lists. This new shopping milestone is designed to promote the range of smaller businesses, which tend to be forgotten during the post-Thanksgiving shopping rush.
In a survey by Paychex, a preponderance of small businesses expects either a stable or moderately increased hiring level for the end of 2012. Technology is also taking a larger role, where the trend is towards more SMBs adapting mobile and social media in the next year.
Coupled with the rise in talent management software—including cloud-based services geared towards the SMB market—the presentation of Small Business Saturday shows willingness for SMBs to embrace new strategies as a way to survive the competitive, tech-savvy retail environment.
This newly released infographic shows that as we approach 2013, smaller retailers are expected adopt these new tools at a higher rate—or at least remain constant.
Infographic after the jump…