Social Capabilities Builds in Recruiting Software Builds

Over the past several months, software vendors across the industry have announced social-recruiting releases and acquisitions.

Recruiters aren’t the only ones who see the business benefit of social media.

Human resources software vendors are rapidly building or buying social-recruiting tools to take advantage of this burgeoning talent trend.

Over the past several months, software vendors across the industry have announced social recruiting releases and acquisitions. Among the software giants, Oracle Corp. announced plans to acquire SelectMinds, a cloud-based social recruiting system that finds talent by tapping into employee and alumni social connections; and IBM Corp. acquired Kenexa Corp., an HR software and services company that has a “candidate relationship management” tool that focuses on social recruiting.

Recruiters across industries know that referrals generally deliver the best candidates, and now thanks to social media sites, they are cheaper and easier to find.

At the same time, Cornerstone OnDemand Inc., SumTotal Systems Inc. and startup Ovation Technologies added new social-recruiting tools and features to their own offerings to help companies scan internal and external social networks for candidates, target specific candidate types in different networks, and make it easier for employees to refer candidates in their networks.

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