There is an ebb and flow in business, with new products and services regularly replacing old ones. However, brands are what offer the stability that goes beyond new product launches and advertising campaigns.
Brands are what consumers use to evaluate their purchasing decisions, as well as how they determine the quality of a product. The Internet is the largest platform where new brands are built.
This is not only true for Internet giants like Google and Facebook, but brick-and-mortar brands, as well.
To be viable in today’s marketplace, a company needs to have a presence online. The numbers don’t lie:
- 22 percent of social media users bought a brand because a friend “liked” or followed the brand on a social media network.
- 65.5 percent of blog readers say a brand mention within a blog will affect their purchasing decisions.
- 1 in 5 tweets is related to a brand.
- 73 percent of advertisers view brand engagement as a primary purpose for online video campaigns.
The web has become the infrastructure of modern commercial branding, and companies are spending billions to start an online brand presence.
This trend is not limited to the big corporations. For success in today’s marketplace, small businesses also need strong branding presence on the Internet. The difference is that they have to do it with a budget that is a fraction of what the big guys spend.
This infographic from Planning Pod – an online enterprise and business app for running a small business – provides insights on how small businesses can compete online with a successful brand presence.