Using follow-up questions to drive content marketing

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Follow-up questions are the key to getting to the heart of the matter. there are times when the simplest questions — even those categorized as “dumb” — can be the most enlightening.

This article, found on, discusses how simple questions can uncover hidden “news” that can lead to great content — for marketing and other promotions.

Examples of how to use follow-up questions with subject matter experts to create quality content for B2B content marketing campaigns…

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