Using follow-up questions to drive content marketing

@philammannDecember 2, 2012Human Resources NewsBusiness, Facebook, Google+, Human resources, Marketing, Marketing and Advertising, social media, Subject-matter expert

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Follow-up questions are the key to getting to the heart of the matter. there are times when the simplest questions — even those categorized as “dumb” — can be the most enlightening.

This article, found on http://scheierassociates.com, discusses how simple questions can uncover hidden “news” that can lead to great content — for marketing and other promotions.

Examples of how to use follow-up questions with subject matter experts to create quality content for B2B content marketing campaigns…

See the entire article on scheierassociates.com…

Published by @philammann

Phil Ammann is a veteran journalist, editor, and writer with more than three decades of experience covering news and public affairs across print and digital platforms. Based in the Tampa Bay area, he serves as Editor and Vice President of Operations for FloridaPolitics.com and Extensive Enterprises Media, where he oversees editorial content and strategic initiatives. He’s also proud to share life with his much better half, @margaretj13. View more posts

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