Five Reasons Why Your Resume Sucks!

It’s a tough job market, and it’s anyone’s guess when it will change.

Too many applicants and too few of the right job openings, so human resources departments end up ignoring all but the resumes of most qualified candidates.

Why Your Resume Sucks!Have you applied for  positions, knowing you are fully qualified, but still with no response? What the hiring manager or human resources department isn’t telling you is that your resume just doesn’t cut it.

The problem might not be you, it is your resume. Here are five reasons you are not getting interviews—because your resume just might suck: Continue reading “Five Reasons Why Your Resume Sucks!”

A Great Resume: Broad Skills or Specific Talent?

Time to Freshen Your ResumeOn a job search, is it better to be adequate in a range of skills, or a pro in just one?

Creating a strong brand—through well-written resumes—can be an invaluable tool. However, for years we were taught to craft resumes as a generalist, showing the candidate as someone ideal for a broad range of opportunities.

The job market has changed and being a generalist may not be the best way to get a hiring manager’s attention.

Six ways to brand yourself as appropriate for something specific, with a narrow focus on a specific job opening:

Continue reading “A Great Resume: Broad Skills or Specific Talent?”

How Not to Write Resumes, Job Descriptions [Infographic]

How NOT to write a resume, job description

A picture may be worth a thousand words, but for job searchers, hiring managers and human resources departments, words can count quite a bit more!

In crafting the tools for a competitive job market—for employers and job seekers—both what you say and how you say it are essential to making an impact.

Like marketing copy, the best resumes states a case clearly and plainly—compelling the reader with powerful calls to action (that is, giving YOU the job!)

The perfect resume or job descriptions can increase your brand, putting in front of hundreds more decision makers, with a better chance to get the job (or get the right hire if you are an employer).

Writing copy—resumes, job descriptions or other types of marketing copy—can be challenging to get right. But there is hope!

There some basic rules; follow them, and you can make recruitment simpler (and job search much shorter).  One of the best is this—the best resumes avoid jargon!

Adding buzzwords (that few truly understand) in job descriptions or resumes—unlike keywords—will turn off readers more than turn them on.

In resumes and job ads, spelling errors should also be avoided at any cost; it screams unprofessional and a lack of attention to detail. Job seekers–don’t rely on spell check! There will be times “form” (the right spelling of the wrong word) can pass by the computer, when you meant to say “from.” produced this infographic—with useful tips for both employers and job seekers.

Infographic after the jump…

Continue reading “How Not to Write Resumes, Job Descriptions [Infographic]”

5 Reasons Why Your Resume Bombed

SAN MATEO, CA - JUNE 07:  Resumes sit in a bas...
(Image credit: Getty Images via @daylife)

Good morning, job seekers! You know the drill.

Wake up, get some coffee, grab a bite to eat, fire up the computer and check your email.  If you are like most people, your inbox is already crammed with messages; some important, but most are junk, ads or spam.

Today, searching for a new job online entails sending out several (perhaps hundreds) of resumes. This is based on the idea that casting a wide net will reel in the “big fish”—eventually.

What usually happens is this…


Not the bite of the big fish. Not even a nibble by a guppy.

Now, consider the employer. HR departments and recruiters receive vast numbers of resumes every day; email inboxes are always filled with messages from hopeful applicants. And like your morning routine, most of the messages are unnecessary.

In addition, the hiring staff usually takes about 10 seconds to scan the average resume. This leaves them with little time to decide which resumes to call, and which ones to pass.  Choosing resumes that make it to the next level means matching the job to the applicant; all of this happens in an instant.

So why didn’t yours make the cut? Five reasons why your resume probably bombed: Continue reading “5 Reasons Why Your Resume Bombed”

Expect Failure: Only Then You Can Win!

Expect Failure: Only Then, You Can Win!After an extended search for new opportunities, there is one thing you can expect; something guaranteed to happen at one time or another.

You are going to FAIL!

Either an employer will not call back, or will call back to say the job went to someone “more experienced” or “having more skills” to do the job. For every “yes” a hiring manager tells a candidate, there are a hundred (or a thousand) “no’s.”

The principle is this: never start a new project—a job search, exercise program, business venture or anything—without expecting failure.

Yes, that’s right—to succeed, you MUST fail first.

Continue reading “Expect Failure: Only Then You Can Win!”

Who Is YOUR Customer? The Language of Resumes

Who is YOUR CustomerA resume has one clear goal; like any marketing or promotional document, it exists to make an extremely valuable sale.

The product your resume sells? That is YOU!

Any advertising pro will tell you that ad copy does not have to appeal to the promoter, senior management or company selling the product. Ad copy is for one person and one person only—the consumer.

Give your resume a fresh look; who is it written for?  Who is the audience for your resume?

Who is YOUR customer? Continue reading “Who Is YOUR Customer? The Language of Resumes”