Delivering brand promise through human resources

From a great post by Carla Enslin, for

Brand-Timeline Portrait

If the statement still seems arguable, there is now a large groundswell of opinion that brand building is no mere function of marketing or communication, but rather a primary activity that engages the entire business value chain, from service or product ideation to the design and construction of business systems.

There is a key strategic challenge to this approach. For every dimension of the value chain and all points of contact with stakeholder groups depend on the input and performance of employees, the people of the brand. The conclusion is clear: internal brand building is an absolute imperative for business performance.

Read the rest of the article–Delivering brand promise through human resources–at

Image: Ballookey/Flickr

Enhanced by Zemanta

Published by @philammann

Put. That coffee. Down. Writer/editor/whatever it takes. @margaretj13 is my (much) better half. Website: Email: Twitter: @PhilAmmann

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Theme Park Tribune

Award-winning theme park news

Theme Park Tribune

A Little Of This, A Little Of That

The Florida Squeeze

Florida Politics, History and Society since 2013

%d bloggers like this: