The Growing Value of Employer Brands [Infographic]


The Growing Value of Employer Brands

Bernard Hodes GroupTo highlight the increasing importance of Employer Brand Strategies, Bernard Hodes Group recently published a proprietary research report on The Growing Value of Employer Brands, and published a great infographic (after the jump).

 Highlights:

  • The responsibility for Employer Branding efforts lies most often with Human Resources (51%)
  • The most popular external resource for communicating Employer Brand is a company’s Career Site (78%)
  • For employees, the largest factor in considering an employer as attractive is Compensation (64%), while only 25% of employers share that opinion (Can you say disconnect?)
  • Employer Brand ROI expectations for employers include an increase in applicant quality (89%) and increase employee engagement (61%)

The Growing Value of Employer Brands – Bernard Hodes Group

 

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