The Growing Value of Employer Brands
To highlight the increasing importance of Employer Brand Strategies, Bernard Hodes Group recently published a proprietary research report on The Growing Value of Employer Brands, and published a great infographic (after the jump).
- The responsibility for Employer Branding efforts lies most often with Human Resources (51%)
- The most popular external resource for communicating Employer Brand is a company’s Career Site (78%)
- For employees, the largest factor in considering an employer as attractive is Compensation (64%), while only 25% of employers share that opinion (Can you say disconnect?)
- Employer Brand ROI expectations for employers include an increase in applicant quality (89%) and increase employee engagement (61%)