Small Business Trends: The Shift Online

90 Percent Networking Online, According to New Manta Survey

90 percent of SMBs are Networking OnlineSmall business is rapidly embracing an online presence as a vehicle for marketing and increasing their customer base. Web-based platforms have become an intricate part of all functions of small- to medium-sized businesses (SMBs)—including acquiring and training employees, as well as interacting with existing and prospective clients.

According to a survey of business owners by Manta, a web-based community for small business, nearly half of businesses reported using online interactions to target potential customers. In addition, more than three-quarters—78 percent—reported gaining 25 percent of all new customers through social media and online networks. Continue reading “Small Business Trends: The Shift Online”

HR and Human Behavior: How to Maintain Legal Integrity

Mark J. Neuberger writes for
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When dealing with employees, human resources staff are often called to tread carefully, and diffuse volatile situations—for both compliance and to avoid legal liability. An effective HR function is only as strong as their ability to deal successfully with a wide range of human behavior.

In addressing employee scenarios—from firings, layoffs and complaints—the key is in understanding how a person could react—at times irrationally or with a great deal of anger. The HR professional will administer the scenario and always act in a manner that protects a company’s integrity.

In Getting Down to Management Basics: My 5 Postulates of Employment, attorney Mark J. Neuberger talks about the most relevant suggestions for dealing with common legal situations in the workplace. Continue reading “HR and Human Behavior: How to Maintain Legal Integrity”