The Growing Value of Employer Brands [Infographic]

The Growing Value of Employer Brands

To highlight the increasing importance of Employer Brand Strategies, Bernard Hodes Group recently published a proprietary research report on The Growing Value of Employer Brands, and published a great infographic (after the jump).

 Highlights:

• The responsibility for Employer Branding efforts lies most often with Human Resources (51%)

• The most popular external resource for communicating Employer Brand is a company’s Career Site (78%)

• For employees, the largest factor in considering an employer as attractive is Compensation (64%), while only 25% of employers share that opinion (Can you say disconnect?)

• Employer Brand ROI expectations for employers include an increase in applicant quality (89%) and increase employee engagement (61%)

The Growing Value of Employer Brands – Bernard Hodes Group

 

Related articles

• Create & Market Your Employment Brand!
• Employee Value Proposition and Employer Branding
• Based on the responses of over 144,000 job seekers from the world’s 12 largest economies , Universum presents the global talent rankings: “The World’s Most Attractive Employers 2012,” (WMAE 2012). The rankings are split into two divisions: the business ca
• 11 Employer Branding Best Practices To Focus On