The decision about how a company can “become social” is so much more than choosing delivery channels, like Facebook or Yammer.
A social business may start with the usual suspects—marketing and IT—but it goes so much further than that. The true soul of social strategy for business rests with Human Resources.
Without HR, a strategy incorporating social media platforms will stall before it has a chance, or at least never fully realized. They play a central role in connecting the program with the heart of a social program’s—employees.
If a company is serious about using social tools to transform their organization, then it must start with employees and HR. By examining the “life cycle” of employees and understanding the unique needs in each step in the process, you can see where HR can put social “in its place.”
Infographic after the jump…
The “Putting Social HR in Its Place: The Employee Lifecycle” infographic created by Elizabeth Lupfer, The Social Workplace