The key to any job search is to have the skills and experience that employers need. More than that, to be truly successful, job seekers must also develop a strategy to market those skills.
An advanced job search must effectively communicate that a candidate knows what they are doing, shows accomplishments and their potential for the future. That means the to be the best talent, job seekers should have a laundry list of expertise—incorporating hard skills of learning and experience and soft skills of personality and character.
One way to wrap yourself effectively in one dynamite employment package is through a marketing strategy called branding. Creating a personal brand is the most direct way to “deliver the goods” to prospective employers; an organized way to prove who you are as both an employee and as a person; in addition to what you can “bring to the table” as a benefit to the targeted employer.
How to start a personal brand? First, you must understand yourself—your strengths, weaknesses and passions. Focus your efforts on the strong points in your resume and reinforce the weak spots, so your brand can ensure that you are a winner!
Use this infographic from Mattias Gronborg, a Social Media Guru, to discover how to build your personal branding.
Infographic after the jump…
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