This infographic from Mindflash lists the different styles of social media users often found in an organization — the digital native, savvy technologist, reluctant user, newbie and digital contrarian — and how to approach training each of them.
The most eye-opening fact—76 percent of companies don’t have a social media strategy. Even if you do not have an explicit policy, your employees represent your brand, so it is wise to be aware of to what extent they are using social media.
What do you think is most critical issues to clarify with employees about social media? Share your ideas, experiences and observations in the comments.
Infographic after the jump…